Moving images, ideas
WE CRAFT GREAT WORK THAT CELEBRATES THE SPARK OF JOY WITHIN ALL HUMAN EXPERIENCE. WE SPECIALISE IN:
DREAMERS, MAKERS AND STORYTELLERS.
WE'RE AN ESTABLISHED TEAM OF PROS WHO HAVE BEEN OPERATING TOGETHER FOR MANY YEARS PRODUCING UNIQUE WORK THAT MOVES PEOPLE.
Joy Inc's core team - Jess Milne, Tim Parsons and Craig Henderson - all developed their craft under mentors Kevin and Nikki Denholm at Exposure International. Now, after many adventures, good times and a shed load of excellent work, it's time for Joy Inc!
Joy Inc (est. 2021) is focussed on film development and production across all media, with a highly collaborative approach that draws on a wide pool of talented specialists. Our work is emphatically human, filled with authentic emotion, visually rich and story focussed. We're passionate people who go above and beyond because we care - our mojo is in the making.
Craig Henderson, Director/Producer
Growing up on a New Zealand farm, Craig dreamed of one day driving a big tractor of his own. While he retains a deep connection to the land (and to anything with two wheels or more), today his unique skill set is best served running a film production company.
Producing and directing are roles that don't often crossover but Craig's passions have led him to explore both directions – first as a producer and increasingly as an accomplished director and content developer in long-form and television. His experience working in production on larger narrative films and documentary series has given Craig a vision for big things in long-form content.
At the heart of Craig's ethos is a desire to champion others and that is borne out by his reputation among the wide network of clients and collaborators he has built. He's a straight-talking, straight-up guy who is trusted and respected by pretty much everyone in New Zealand (it's honestly quite a big country).
Jess Milne, Executive Producer
Who knows how graduating from law school may have influenced Jess Milne's meteoric rise as a powerhouse commercial producer.
Her formative years were spent overseeing campaigns for humanitarian orgs World Vision and Tear Fund NZ. She then emerged from a cloud of East Timorese mosquitos to produce multiple brand campaigns for New Zealand's most loved brands including Air New Zealand, Whittaker's and Toyota. Her insatiable love of adventure, infectious energy and ability to see into the future (at least where production schedules are concerned) while driving collaborative projects forward makes Jess one of the most sought after senior commercial producers in New Zealand.
Jess is all about making **it** happen. Get in touch and be prepared to be amazed.
Tim Parsons, Director
Film-making. Like most other things in life, Tim didn't see it coming – he just started doing it!
His natural ability as a storyteller became apparent when he went to prison. Creating documentary films in prisons and conflict zones all over the developing world required an adaptable and innovative approach to filmmaking as well as deep empathy for all human beings.
As a commercial director Tim's wide-ranging cultural, technological and philosophical exploration and his relentless devotion to craft has seen him continue to develop his visual storytelling at the same time as maintaining a relaxed, collaborative leadership style that creates the space needed for great performances.
A strong visual aesthetic and intuitive understanding of pacing and emotion give Tim's films an x-factor that sets them apart, that cuts through and connects with an audience.